THE DEATH TOUR
A couple of friends and I wanted to commit to all branches of advertising and run a full on campaign from start to finish. We gathered all types of research, ran Qualtrics surveys, used SPSS to analyzed our data, wrote the brief, created the content, and executed creative campaigns. All of which lead to The Death Tour.
Role: Manager//Strategist
THE BRIEF
Strategy Statement
"For the thirsty 'Dehydrated Delinquents' who gotta keep cool, Liquid Death turns the chore of hydration into an edgy experience."
By: Kade Earls, Colten Mitchell, Roscoe McGee
Case Study Video
Based off of our research and brief we culminated The Death tour that involves three different executions that brings Liquid Death to The Dehydrated Delinquents and where they are most commonly found.
The Death Box
Skateboarding pools first begun in the 70's but continues still to this day. For pool skaters, grinding over a pool skimmer, or "death box" has always served as a right of passage, and if failed while attempting could lead to literal death. Liquid Death wants to add to that illusion by adding branded art to make that feeling come alive.
The Murder Hearse
One upping the childhood classic ice cream truck, we introduce the Murder Hearse. Vehicles designed to transport water and look like hell. Our fleet of Murder Hearses will travel the globe catching Delinquents everywhere and anywhere they thirst. If the music is loud and the toilets are sparse we’ll be there, leaving a trail of Death.
Meeting dehydrated delinquents in their natural habitats will keep Death close at every turn. If the Delinquents are gathered, we’re never far.
Account Manager // Strategist: Kade Earls
Account Strategist: Colten Mitchell
Account Strategist // Art Director: Roscoe McGee
Copywriter: Brendan Nicholes