RETURN OF THE RECESS RELIC
Strategists and Managers like my roommate and myself are given the opportunity each semester to submit briefs of their own into a competition, and if selected are are bid on by creative teams which we select based off the creative idea we like the most. One day while chatting with some classmates, Fruit Gushers randomly came up and we were inspired to write this brief.
Role: Manager//Strategist
THE BRIEF
Strategy Statement
"For the 'Gush Heads' searching to uncover childhood memories, Fruit Gushers are literally filled with a blast from the past."
By: Kade Earls, Colten Mitchell
Creative Executions
GUSH MAX 90'S
Fruit Gushers in collaboration with Nike will release a limited edition sneaker that features a replacement for the famous air bubble. The Gush Max 90's will be infused with gusher fluid.
This limited edition release will literally be filled with nostalgia and make the this recess relic comeback legendary for not only our generation, but those to come.
NFT Release
An NFT is a non-fungible token; a one-of-a-kind digital asset that belongs to you and you only.
Commonly released in a series, the Fruit Gushers NFT's, will combine the old with the new. The social currency we once loved and sought after during lunch time will now be available for "Gush Heads" to own and enjoy with real world value as well.
Account Manager // Strategist: Kade Earls
Account Manager // Strategist: Colten Mitchell
Content Creator: Brandon LeBaron
Art Director: Kate Salisbury
Art Director: Kate Salisbury
Copywriter: Brooke Harmer